Just when you thought you have seen everything, here comes the ‘Tweeting Bra’. That’s right! The bra actually tweets every time it is unclasped.
Before you question the need for such a thing, you must know that it’s not for sale.
It’s designed by OgilvyOne Athens who created it for a campaign by Netsle Fitness in the hope that it will promote breast cancer awareness.
As bizarre as the idea may sound, it is technically for a good cause: to promote breast cancer awareness and the need for self-examinations.
How it works:
A special mechanism is hidden under the hook of the bra. Every time it is unhooked, it sends a signal to a cell phone. Then the cell phone notifies a server, and the server generates the tweet.