Using Twitter Analytics

Being successful means being connected to your fan base, to do this you need to utilize Twitter analytics. Analytics lets you see every impression, engagement, and engagement rate that is related to your twitter activity. Knowing who your fans are, where they are, and what they like is going to elevate your shows to the next level.

Impression – The number of times your tweet has been seen by Twitter users.

Engagement – The total number of times a user has interacted with a tweet. This includes all clicks anywhere on the tweet (including all hashtags, links, avatar, username, and tweet expansion), retweets, replies, follows, and favorites.

Engagement Rate – The number of engagements (clicks, retweets, replies, follows and favorites) divided by the total number of impressions.

Here is where you need to go to get started: https://analytics.twitter.com/about

Tips for using analytics info:

Tweet Dashboard

Shows you what tweets are getting the most attention

What hashtags are working for you

Pictures that are getting shared and clicked

URL links that are getting attention

Use this to see what content is getting you the most views and edit future tweets to increase your success.

Follower Dashboard

See your follower breakdown by country

Shows you your fan base by what special interests they have (music, modeling, etc.)

Use this info to subtly customize your tweets to the location and interests of your fanbase.

Twitter Cards

Allows you to add media (like video) to your tweets and give you better insight as to how your content is being shared

Learn how to improve metrics like URL clicks and retweets

Your followers will LOVE seeing videos of you on twitter and will be more likely to click the URL link you include to take them to your show.

That’s all for this lesson!

Keep up to date with many more performer tips by adding me as a friend on Cam4 and following her on Twitter @nikki_night

You can always email me with any questions at nikki@cam4.biz